For this project, I co-led the creative direction alongside Jordy Liems and Djoeke, crafting a full-scale brand identity and strategy. Jordy primarily spearheaded the strategy, while I provided support in aligning the brand’s vision. Djoeke and I collaborated on the design and graphic elements, creating assets such as posters, menu boards, outdoor signage, and a custom pool table. While not all concepts were realized, the project showcases our ability to deliver bold, cohesive branding that effectively communicates the client's message.
